Core Themes

Core Values

Brand [positioning]

What are we about? [summarizing Core Themes & Core Values into an elevator pitch]

Does it inspire me? [What do we want to do and why?]

Can we inspire others?

Major Clusters [how is the industry networked? consortiums / partners / sponsors / clients]

Engagement Strategy [PR strategy]

1 - 3 year Planning Cycle

What specifically are we building?

Can we expand on the strategy logically? [can it grow easily?]

What flexibility/focus do we have? [dependencies / contingencies if things change eg: the economy, technology, team assets etc]

Value Proposition [mission statement, why are we valuable?]

Change-Drivers [forecasting in our sector]

Core Assets [eg: knowledge]

Core Team

Applications

Products

Deliverables [milestones in set-up development]

Revenue-Drivers

Delivering the product [an example of a production cycle for one project]

Team Development

Project Plan

Revenues

Implementation Requirements

Legal / Organisational

Activities